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Beautiful brunch setting at The Georgian Hotel in
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Blessed in #SantaMonica at The Georgian Hotel!
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During this season of thanksgiving, I am grateful for the #broughtonHOTELS Home Office team! Just ...
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Our new DIY breakfast signs made by one of our staff memebers. 😊
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Planning a group/family getaway? Book your group stay at the Continental Inn. We accommodate large ...
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A great reminder, right at our office door, of what we're supposed to be doing around here!
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Yup! Another new hotel acquisition for #broughtonHOTELS ! Formal announcement coming soon. This is ...
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Always a GREAT breakfast at #patiocafe at #SportsmensLodgeHotel in #StudioCity !
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Apple Announces the iPhone 5C, 5S and an update to iOS

Posted on  September 18, 2013

On September 10th Apple made an announcement regarding the release of the latest version of the iPhone. Two versions of their groundbreaking smart phone will be available on September 20th, the cheaper iPhone 5C and the more premium iPhone 5S.


Apple also announced iOS7 the biggest interface update to the mobile operating system since it was first featured on the original iPhone.


Surprisingly, Apple’s stock actually took a hit after the announcement. Apparently investors didn’t think the new phones were a big enough advancement over previous models. Were investors right? Does this round of Apple updates fall short? Read through our breakdown of the announcement and decide for yourself!


iPhone 5C Specs:

  • Comes in four bright colors that go along with the new software color scheme
  • Features the A6 chip
  • $99 lower price
  • Expected ten hours of talk time, video watching time, or web browsing time (data)
  • 8 megapixel iSight camera
  • New HD face-time camera
  • 16GB and 32GB model ($99 and $199 without subsidy)


iPhone 5S Specs:

The 5S boasts more premium features and is more consistent with what customers expected from an upgrade to the iPhone 5. The biggest changes in this version of the iPhone include a fingerprint scanner, an improved camera and faster processors.

  • Comes in black (renamed space gray), silver and gold
  • A7 chip and M7 coprocessor
  • Fingerprint sensor in the home button (security feature)
  • Dual flash to improve photo quality
  • Overall improved camera quality
  • 16GB, 32GB and 64GB models ($199, $299 and $399 without subsidy)
  • Slow-motion video mode featuring 120 frames-per-second capture.

New Free Software

Another interesting feature of the update is that Apple is releasing some apps they previously charged for, for free. iMovie, iPhoto, and some of their professional suite like Numbers, Pages and Keynote will be available free of charge in the app store.



The latest update to Apple’s mobile operating system is the first that will fundamentally change its interface. The graphical changes include an overall “flatter design”, a move away from the bubbly 3D style icons of the past, a new color palette as well as new menus to control the device and new transparent layers.


It looks like Apple is trying to develop a more modern appearance to compete with Android. Though changing an interface that’s been the same for five-and-a-half years is bound to upset some long time iPhone users, it seems like a step in the right direction for Apple.



Are the new iPhones worth upgrading? Will iOS7 be able to compete with Android? There are definitely some interesting questions surrounding the mobile space right now.

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