Hotel Renovation Experience
Choices made during a hotel renovation project can make or break its future potential. Broughton understands that creating boutique hotels with a distinctive air and warm, inviting atmosphere is key to the property’s success. As the hotel market becomes crowded with new inventory, it’s important that the concept of each hotel possesses the public relations “hooks” to ensure regional and national press coverage. This type of second-hand media offers more credibility, is less expensive, and more effective than traditional pre-opening marketing programs.
Broughton is an experienced hotel renovation expert with a successful track record renovating, repositioning or opening more than twenty hospitality projects. You could say that this is our forte.